Strange Company`s Director, Hugh Hancock, died in 2018. Strange Company is no longer a registered Company. This site is part of his body of work, and as such it is hosted and maintained by a group of volunteers and as an archive of his work. A comprehensive list of the works being archived can be found here. If you have any problems with the site, please report them using this form.

Guerilla Showrunner

Make your webseries. Better. Faster. Now

Would you be interested in a “How To Promote Your Show or Film” ebook?

So, it’s new project season here at Guerilla Showrunner Towers, and as you may have seen on Twitter, I’m considering working on a more detailed manual for show promotion than I could offer in a blog post.

Now, I’ve made the mistake of developing something big without checking it’s needed before, and it just wastes everyone’s time.

So - would you be interested in buying a complete guide to promoting your online film or series? It’d basically cover the same strategies that I used to get BloodSpell 100k+ viewers and exposure on CNN and a whole bunch of other places, Kamikaze Cookery featured all over the ‘net, and so on, plus a whole bunch of new stuff I’ve learned in the last couple of years.

Topics I’m currently thinking to cover would include:

  • How to network outside the web series community to get your show wider exposure

  • How to make sure from Day 1 that your show has a large audience who will watch it.

  • How to use sites like Reddit, Digg, and Stumbleupon to drive the viewers you want to your film or show

  • Offline press - how to approach them, how to win them over.

  • How to use search engine optimisation and article marketing with your videos to create steady traffic streams.

  • Advertising - what works, what doesn’t, and where to get it at affordable rates

  • How to cut trailers, and how to use them

So - sound interesting enough to spend a bit of cash on? And if so, what topics would you be particularly interested in seeing covered?